Billie Jean King Cup

The rebranding of the Billie Jean King Cup revitalizes the tournament with a dynamic, modern identity that honors its rich legacy. The new visual design and logo highlight the tournament's prestigious history while appealing to a contemporary audience. This rebrand aims to enhance visibility and excitement around the competition, reflecting the spirit of innovation and excellence championed by Billie Jean King herself. 

The refreshed look underscores the tournament's commitment to celebrating women's tennis at its highest level.