Chichester Festival Theatre

For centuries, theatre entertained the masses. But somewhere along the way, it became closed off and stuffy a status symbol. We believe theatre should be an open invitation: doors flung wide, spaces buzzing, everyone welcome. We built upon their heritage to create a brand that can deliver exceptional and consistent experiences everywhere, to help connect with both existing and future audiences. 

We touched on the problematic length of their name and we discovered that those close to Chichester Festival Theatre often refer to it as CFT. This is why our brand language will keep this system based on the CFT. A brand which as a lot to say and a lot to discover.