Seco

This project had already started when I arrived. The strategy was very much in place so I had to start straight away on their rebranding. I worked on the visual identity and all the different brand properties. I wanted this brand to feel fresh in a sector which can be a bit heavy so everything developed by me, was following this rule: Less is more.

I collaborated with a 3D designer to create the visuals used as backgrounds. I wanted to do it together to make sure it will be the continuity of my thinking. As the senior leader on this project, I also had to work on the development of their print collaterals which was one of the biggest challenge.

The final development was for the brand collaterals guidelines and the web design concepts. I was the lead designer on those two parts as well.